Tamara Dietl

Because the world is changing radically

Digitalisation determines the infrastructure of our existence; the complexity of our lives has reached a new dimension. As a strategy adviser and coach in German executive management I combine practice-orientated, systemic management theory with journalistic, intellectual vision. This makes me an inspiring and solution-orientated sparring partner for executives in business, politics and media.

A picture says more...

...than a thousand words, said my web designer Sascha Döschner when we were working on my website. After initial hesitation on my part at first he finally convinced me that I should place my VUCA poster here. But only if I could also tell the story of how it came to be. Because my creative world is that of language; drawing is not my thing at all. I can write articles and books, give talks and chair meetings. So now there is also a “picture” of mine...

The story of my “VUCA” poster begins on a rainy September day in 2017. To be more precise, it was at a moment in which I was at my wit's end linguistically. It was after an hours-long consultation meeting with the CEO of a major company. As in nearly all consultations and coaching sessions of recent years, this was also about “transformation”, “digitalisation”, “agile management“, “change”, “new work” and all the other latest buzzwords. In short, it was about “what was going on out there” in our world. And about what that means for my client’s company. We had actually made pretty good progress at the meeting and he left my office in a fairly cheerful mood. I, however, was cheerless rather than cheerful; I was not really satisfied with myself. As so often recently. And the reason was that I could not rid myself of the unmistakable feeling that although he had understood a lot, he was only able to sense rather than recognise the big picture. And so I had once again failed to communicate it in words. And it was no comfort to me either to console myself with the thought that it is, of course, difficult to explain something really “new” using “old language”. This relatively obvious realisation may be interesting for me as an author, but for my client it was relatively irrelevant. Because as a consultant it is my job, damn it, to help my customers find solutions to their problems.

When I started my consulting activities ten years ago, problem-solving still looked (relatively) easy. Because the path from the problem to its solution was still (relatively) linear. When the customer’s problem was on the table and the analysis was successful, it would be possible to achieve a reasonable solution with a linear “if-then” solution in the best case. And this is exactly the way in which things have fundamentally changed in recent years. The greatest challenge of our time for nearly all of my customers is digitalisation and along with it the question of new, innovative and frequently disruptive business models. More and more frequently, “Chief Digital Officers” (CDOs) or innovation strategists are being employed to deal with this. This is definitely right and reasonable, but it also harbours the risk of the theme of digitalisation being understood, or misunderstood, as a separate unit.

Because the really great challenge is not so much the technology of digitalisation in itself, but rather its consequence – and that is NETWORKING! The technical possibilities of networking everything with everyone at any time. This endless, networked exchange of data and information – this is the actual, major challenge of our times. And this is not simply in terms of technology, but in literally EVERY respect: social, economic, academic, political, cultural, ethical, legal, philosophical, ecological, demographic, medical and physical, but also social, psychic, emotional and mental… It is a fundamental, holistic and evolutionary upheaval of existing conditions at high speed and in XXXL format that is really shaking the ground, which we had previously assumed to be so stable, beneath our feet. It is the Volatility we sense, the Uncertainty that grows out of it, the Complexity that seems to overwhelm us and the Ambiguity that shakes our view of the world. It is the VUCA world that we live in. And this is why consulting has also changed fundamentally. In my view, consulting is no longer a linear path from the problem to the solution. Indeed, it is now the monitoring of highly dynamic processes of small and large systems in a world whose complexity is increasing exponentially at a dizzying speed - and above all the discovery that everything is connected to everything else.

And so on that rainy September day, after my client had gone, I followed an intuitive impulse in order to present what I had had such difficulty in expressing linguistically in a different way. I covered one of my 2.5 square metre pin board with a sheet of white paper and started to draw: the big picture at a glance. You can see the result here. And if you look more closely you will see that it is not so much a picture as the illustration of a system. Of an open system, because it is, of course, never finished and I will constantly be adding to it. And of course I could not do it completely free of language. Words and terms used in the right context can, after all, explain something that is new and above all is more than the sum of its parts.

The sheet is now hanging in my office like a large mind map and anyone who wants to can locate themselves, their company or their situation on it in a superordinated context. My consulting sessions have not become less complex because of this, but they have become a little easier. Because, unlike in a text, it is possible to portray “what is going on out there” visually. One of the few people who recognised this more than 20 years ago is the management mastermind Professor Fredmund Malik. I worked for him for a long time and one of his central thoughts has been a leitmotiv of my work ever since. Actually, it has become the leitmotiv of my life: “The Great Transformation from the Old World to the New World will fundamentally change everything: what we humans do, how we do it and why we do it. Ultimately it will also change who we are.“

A book from Tamara Dietl: Die Kraft liegt in mir. A book from Tamara Dietl: CSR und Digitalisierung A book from Tamara Dietl: Der Atom Skandal



„Die Kraft liegt in mir – wie wir Krisen sinnvoll nutzen können“
btb-Verlag, November 2015

„A bissel was geht immer – unvollendete Erinnerungen von Helmut Dietl“ (Hrsg.)
Kiepenheuer und Witsch, September 2016

Book articles

„Mensch sein heißt Sinn finden oder Vom Perspektivenwechsel in Zeiten der digitalen Transformation“ in „CSR und Digitalisierung“ von A. Hildebrandt, W. Landhäußer (Hrsg.) (PDF)

„Handbuch sexueller Missbrauch“
von Katharina Rutschky, Klein-Verlag 1994 (PDF)

„Der Atom-Skandal“
von Klaus Traube, Rowohlt 1988


„Das nenne ich digitale Wahnsinnseuphorie“
Interview mit Stephan Grünewald
in PoV – Point of View 02/2018 (PDF)

„Ich liebe es, Strukturen und Prozesse für das Neue zu öffnen“
Interview mit Klaus Dittrich
in PoV – Point of View 02/2018 (PDF)

„Es beginnt im Kopf“
Interview mit Marko Prislin
in PoV – Point of View 02/2018 (PDF)

„Jeder will mitspielen, aber keiner kennt die Spielregeln“
Interview mit Karl Wehner
in PoV – Point of View 02/2018 (PDF)

„Wenn der gefühlte Nutzen höher ist, als das gefühlte Risiko“
Interview mit Sven Gabor Janszky
in PoV – Point of View 01/2018 (PDF)

„Alles und jedes wird Bestandteil eines großen Internets“
Interview mit Claudia Linnhoff-Popien
in PoV – Point of View 01/2017 (PDF)

„Pausen – und zwar wirkliche Pausen“
Interview mit Michael Winterhoff
in PoV – Point of View 01/2016 (PDF)

„Die Inhalte sind sofort verfügbar“
Interview mit Nina Ruge
in PoV – Point of View 01/2016 (PDF)

„Zuhören und Antworten“
Interview mit Peter Wippermann
in PoV – Point of View 02/2015 (PDF)

„Freiheit braucht Vielfalt“
Interview mit Dietmar Müller-Elmau
in PoV – Point of View 02/2015 (PDF)

„Ich arbeite nicht, ich lebe!“
Portrait über Fredmund Malik
in PoV - Point of View 01/2015 (PDF)


„Frage an Tamara Dietl“

Kolumne in Donna 04/19 (PDF)
Kolumne in Donna 03/19 (PDF)
Kolumne in Donna 02/19 (PDF)
Kolumne in Donna 01/19 (PDF)
Kolumne in Donna 12/18 (PDF)
Kolumne in Donna 11/18 (PDF)
Kolumne in Donna 10/18 (PDF)
Kolumne in Donna 09/18 (PDF)
Kolumne in Donna 08/18 (PDF)
Kolumne in Donna 07/18 (PDF)
Kolumne in Donna 06/18 (PDF)
Kolumne in Donna 05/18 (PDF)

„Wie wollen wir leben?“ in DIGITALE WELT

Kolumne in Digitale Welt 03/2017 (PDF)
Kolumne in Digitale Welt 02/2017 (PDF)
Kolumne in Digitale Welt 01/2017 (PDF)

Readings / Lectures

Lesungen u.a. im Literaturhaus München, Schloss Elmau, Burda-Bar München

Vorträge zu Transformation, VUCA und Krisen, u.a. eine bundesweite Vortragsreihe für die Zeitschrift EMOTION


„Brief an mein Kind – Glück ist die Folge eines sinnvollen Lebens“ Myself 02/2018 (PDF)

„Die Kraft liegt in mir – wie wir Krisen sinnvoll nutzen können“ EMOTION 12/2015 (PDF)

„Optimismus der Frauen“, Wertepraxis, Ausgabe II/2012 (PDF)

„Frauen und Macht“, Wertepraxis, Ausgabe IV/2011 (PDF)

und über 200 Gerichtsreportagen, u.a. Der Fall Monika Weimar, Der Parteispenden-Prozess, Der Prozess gegen Klaus Barbie, Der Prozess gegen Rechtsanwältin Isolde Oechsle-Misfeld erscheinen in der Hamburger Morgenpost

sowie Beiträge für DIE ZEIT, Süddeutsche Zeitung, SPIEGELspezial

TV documentaries

Portraits und biographische Dokumentationen

James Dean, Walter Sedlmayr, Vera Brühne, Sandra Paretti
Romy Schneider, Axel Springer (mit Michael Jürgs)
Willy Brandt, Sepp Herberger (mit Jürgen Leinemann)
Rudolf Augstein (mit Stefan Aust)

Politisch-historische Dokumentationen

„Im Reaktor von Tschernobyl –
die selbstmörderische Expedition sowjetischer Wissenschaftler“

„Die Romanows –
Geschichte einer russischen Dynastie“

„Die letzten Tage bis zur Einheit –
Protokoll einer deutschen Revolution“ (Co-Autorin)

„Der Herbst der Terroristen“ (Co-Autorin)

Literary Agency

Please address all requests regarding publications, readings or lectures to my agent Anoukh Foerg: www.anoukhfoerg.com



„Wie wir unsere Welt im Umbruch verstehen und die Transformation meistern können“
Interview mit Tamara Dietl in der Huffington Post, 30.7.2017 (PDF)

„Achterbahn des Lebens“
Interview mit Tamara Dietl im Sonntagsblatt 02/2016 (PDF)

„Das Schreiben hat mich über ein schwarzes Loch getragen“
Interview mit Tamara Dietl im Donaukurier, 23/24.1.2016 (PDF)

„Der Tod hat auch einen Zauber“
Interview mit Tamara Dietl in DIE ZEIT Nr. 45, 5.11.2015 (PDF)

Business-Talk mit Tamara Dietl in der MADAME 05/2015 (PDF)

„Ängstlich war ich nie!"
Interview mit Tamara Dietl in der Münchener Abendzeitung 21./22.11.2014 (PDF)

„Ich will Mitgefühl, kein Mitleid"
Interview mit Tamara Dietl in GALA 22/2014 (PDF)

„Wir tragen die Krankheit gemeinsam"
Interview mit Tamara Dietl in STERN-VIVA Februar 2014 (PDF)

„Sinn und Vertrauen - Die Große Transformation 21"
Malik-Letter 12/13 zum Interview mit Tamara Dietl (PDF)

„myself stellt vor"
www.myself.de (PDF)

„Die Wahrheit über Frauen –
Wie halten sie es mit der Macht?“
FOCUS Nr: 28/11 vom 11.7.2011 (PDF)


„Zuhause bei Tamara Dietl“
Portrait über Tamara Dietl in ZUHAUSE WOHNEN 08/2017 (PDF)

„Die Krisenmanagerin“
Portrait über Tamara Dietl in der MYSELF 02/2016 (PDF)

„Der Star-Regisseur und die Coaching-Expertin -
Ein Beziehungsportrait über Helmut und Tamara Dietl",
BRIGITTEwoman 06/12 (PDF)


„Leben ohne Helmut Dietl“
Augsburger Zeitung vom 9.3.2018 (PDF)

„Ich habe nochmal mit ihm gelebt“
Süddeutschen Zeitung, 4.12.2015 (PDF)

Buchkritik zu „Die Kraft liegt in mir“
B.Z. am Sonntag vom 8.11.2015 (PDF)

TV documentaries, Talk shows, Radio

Filmportrait über Tamara Dietl im BR am 18.12.2017 (VIDEO)

TV-Beiträge in Kulturzeit (3sat) und Capriccio (BR)

TV-Auftritte u.a. in Kölner Treff (WDR), Alpha-Forum (ARD), Nachtcafé (SWR), Unter vier Augen (BR), Ich trage einen großen Namen (SWR), Abendschau (BR), Ringelstetter (BR)

Hörfunk-Interviews u.a. in Mensch Otto! mit Thorsten Otto (BR 3), Live mit Bärbel Schäfer (HR 3), Neugier genügt – Redezeit (WDR 5), Notizbuch (BR 2), Kulturinterview mit Jens Büchsenmann (NDR 90,3)

Press Agency

Please address all media requests to my publicist Regine Baschny, Just Publicity GmbH: r.baschny@just-publicity.com


Tamara Dietl, nee Duve
Journalist, author and consultant
Born 1964, one daughter

Curriculum vitae

since 2008
Strategic consultant for transformation processes,
business coach for executives, author and journalist

1998 – 2003
Creative Producer for Constantin Film GmbH,
Ziegler Film GmbH and Diana Film GmbH

1988 – 1998
Editor and author at SPIEGEL TV

1986 – 1988
Court reporter for Hamburger Morgenpost,
consultant for the ARD series “Die Gerichtsreporterin“

1984 – 1986
Diploma in Journalism at the Hamburg Academy of Journalism
including an internship at Hamburger Morgenpost

1983 School leaving certificate in Hamburg

Teaching activities

Lecturer and contract teacher for Leadership and Management,
Storytelling, Court Reporting and Documentaries at the following colleges:
Henri Nannen School of Journalism in Hamburg,
Cologne Schreibschule,
Hochschule für Film und Fernsehen München (HFF Munich),
German Film and Television Academy Berlin (DFFB),
Ludwigsburg Film Academy,
Berlin Protestant School of Journalism

Further training and education

Occupying seats on supervisory boards
Association of German Women Entrepreneurs (VdU), PricewaterhouseCoopers (pwc)
Specialist fields: Basic principles of supervisory board work, rights, duties, liabilities, personal preconditions, management selection

Digital Leadership
Brainbirds GmbH
Specialist fields: Development of innovative business models, agile tools in application, team development, the role of an executive in transformation processes

Business-Coach CoachPro®
Perspektivenwechsel GmbH, Augsburg
Specialist fields: Sense Theory according to Viktor Frankl,
Performance Theory according to Prof. Clare Graves,
Theory of “Personal Intelligence” according to Prof. Julius Kuhl,
dealing with conflicts and crises

Business-Trainerin und Coach
TeamConnex AG, Altdorf
Specialist fields: Models of Theme-Centred Interaction (TCI),
Transaction Analysis (TA) and Systemics

Scholarship: “Project Management in Television”
Bertelsmann Foundation in cooperation with the NRW Film Academy, Cologne
Specialist fields: Executive and Communication Competence, Self-management and Teamwork

Potential Analytics:

• Master class in Profiling Values
Profilingvalues GmbH, Munich
Specialist field: Personal Value Analysis according to Prof. Robert S. Hartman

• Masters accreditation / Insights MDI
Scheelen AG, Waldshut-Tingen
Specialist fields: Principles of Personality Theory,
Behavioural Style according to C.G. Jung, DISG Model

• ualified 9 Levels Trainer
9 Levels Institute for Value Systems GmbH, Ravensburg
Specialist fields: The4 Value System according to Prof. Clare Graves

Awards and distinctions

• Silver Medal at the New York Film Festival for the documentary
“Fünf Wochen im Herbst – Protokoll einer Deutschen Revolution” (“Five Weeks in Autumn: A Record of a German Revolution”)

• Finalist Award at the New York Film Festival for the film about Marlene Dietrich


Trust is the basis of my work. Confidentiality is therefore my top priority. For this reason I coordinate targeted references in advance and provide them to you at a personal meeting.